The Adelaide Convention Bureau has inked a three-year deal with direct selling company Perfect China that will see hundreds of Chinese visitors visit the state every June until 2021.
Perfect China first brought 2740 employees to Adelaide in June 2017, with the new deal to bring in more than 1500 delegates over three years.
The first incentive wave of 500 have been in the state this week visiting Glenelg, the Oval, Hahndorf, Rundle Mall and the Central Market, Government House, capped off with a gala dinner at Town Hall.
The new deal is a much needed boost to the state visitor economy, with the latest figures showing international visitors to South Australia fell 4 per cent to 457,000 in the 12 months to March 2018. The visitors are also spending less with expenditure down 7 per cent, to $1.1 billion.
“Adelaide is a comparative newcomer to the incentive market and to date, the feedback from delegates has been exceptional … Adelaide is an aspirational destination to visit as its new and most delegates have not previously visited,” ACB chief executive Damien Kitto told The Advertiser..
“Chinese incentive groups are a significant opportunity for Adelaide to generate tourism expenditure for the city and regions.”
The Perfect China visitors are expected to inject over $11 million into the state economy over three years.
“What makes these groups event more attractive to local operators is the fact that they are willing to come to Adelaide in the traditionally quieter months of winter and they are prepared to travel to our regions,” said Kitto.