Adelaide Fringe sets record with over a million tickets sold

adelaide fringe

The Adelaide Fringe has become the first Australian festival to sell one million tickets, thanks to a final push in the closing weekend that saw the millionth ticket purchased at 10:01pm on the final night.

The year’s Fringe Festival was the first since the end of any Covid restrictions, and despite warnings of rising cases the public turned up in record numbers with 1,000,916 tickets sold.

“Selling one million tickets in a national first at any event or festival is an accolade that South Australians can proudly claim,” said Adelaide Fringe director Heather Croall.

“It started out with the biggest opening weekend, and it really never stopped from there.

“Every single night, people came out. Some nights we sold 30,000 tickets.”

This year’s Fringe also saw a 35 per cent spike in visitors from interstate and overseas compared to the previous record year in 2020, according to South Australian Arts Minister Andrea Michaels.

“We’ve had 45,000 tourists, which is a 35 per cent increase on the other record-breaking year of 2020,” she said.

“The Adelaide Fringe is iconic and the second largest arts festival in the world, and now, for it to become the first Australian festival to ever sell one million tickets, well and truly cements our reputation as the arts capital of Australia.”

Croall said the economic boost for the state will be over $100 million, with the average spend for tourists around $2400 a head.