The Adelaide Fashion Festival has been dumped by the South Australian Government and will be replaced by an expanded version of its retail-based spin-off the Vogue Festival.
The Adelaide Fashion Festival was founded in 2008 by Norwood, Payneham & St Peters Council, with the State Government investing $2 million in 2015.
Run by Events SA, a subsidiary of the SA Tourism Commission, then-Premier Jay Weatherill said they wanted to create “a dramatic event that will capture the world’s imagination”.
However, the door for the AFF hasn’t been completely shut, with the government stating they were exploring “new opportunities for the festival and its format”.
“We will work closely with industry representatives, sponsors and key stakeholders to develop a new approach,” they said.
“We will also work closely with the City of Adelaide and Rundle Mall Management Authority who currently deliver the successful Vogue Festival.”