The Adelaide Convention Bureau has rebranded and repositioned to Business Events Adelaide.
Business Events Adelaide CEO Damien Kitto says the new name better reflects what the organisation does.
“Business Events Adelaide is first and foremost an economic driver for Adelaide and South Australia,” he said.
“Business events fill hotel rooms, venues, restaurants etc but our valued business delegates spend three times more each day than a tourist or a major events visitor and that is an important differentiation.
“They also leave a strong economic tail from their visit.”
“These delegates are focused on returning home with tangible business results from their time with us, be it from knowledge transfer, research collaborations or business partnerships.
“And such economic results from business events deliver strong advantages for SA. Our new name far better recognises that effort, especially for the array of companies located in our globally recognised innovation districts.”