Accor’s latest rebrand taps Sunshine Coast growth

The Best Western Plus Lake Kawana Waters has been rebranded to Mercure Sunshine Coast Kawana Waters, under a franchise agreement.

Set on the waterfront, the hotel offers 81 suites spanning four floors, with a full restaurant and bar and two separate yet adjoining function rooms.

Simon McGrath, Accor Pacific’s chief operating officer, says the Mercure is a strategic and welcome addition to the network with the Sunshine Coast region on the precipice of a significant tourism boom, with major infrastructure works underway set to elevate the destination.

“The destination’s already strong business events market is set for even greater growth opportunities (up 5.5 per cent FY 2018), with the recent completion of the $10 million Sunshine Coast Convention Centre, as part of the Novotel Sunshine Coast Resort,” he said.

“The Sunshine Coast has experienced significant tourism increases into the region as of late, with a total of 3.8 million visitors spending $2.4 billion (FY 2018). Domestic visitation grew by 1.8 per cent whilst international visitation to the region outpaced Queensland’s overall average, recording a growth rate of 8.5 per cent.

“Such positive visitation growth figures are buoyed by significant tourism investment and major infrastructure projects which will elevate the destination, including construction of a multi-million-dollar redevelopment of Maroochydore CBD, expansion of the Sunshine Coast International Airport to bring it up to a global standard, in addition to another runway which will increase air capacity.”