Accor expands airport hotel network across the Pacific as airports evolve


Accor’s newest airport hotels are set to open at Melbourne Airport on July 1 at a time when the airport is attracting record international passenger numbers.

The Novotel and ibis Styles Melbourne Airport hotels will be its third and fourth in the precinct and the first new internationally branded hotels at the airport for almost 20 years.

In March, the debut of Turkish Airlines helped Melbourne Airport attract 923,065 international travellers, surpassing the previous monthly record in 2018. It is forecast that 76 million passengers will pass through Melbourne Airport by 2042, almost doubling 2019 passenger figures.

Between 2014 and 2024, Accor has increased its number of airport hotels across the Pacific region by 144 per cent. With the addition of Novotel and ibis Styles Melbourne Airport, Accor now operates 22 airport hotels across the Pacific, with Accor’s Mantra hotel at Tullamarine about to undergo a multi-million-dollar refurbishment.

Accor Pacific COO PM&E Adrian Williams said the expansion of the Group’s airport hotel network highlighted the evolution of airport precincts into major commercial and service centres.

“Airport hotels are no longer necessarily just about transiting travellers, they are the engines of whole new integrated multi-use developments that have evolved to offer a complete mix of business, retail, industry and tourism activities,” he said.

“Airport precincts are transforming into mini-cities in their own right with their own demand drivers.

“Novotel and ibis Styles Melbourne Airport will be a prime example of hotels fuelling this demand and providing considerably more than just a place to sleep for a night. In particular, we expect the hotels to become highly popular venues for conferences, events, incentives, and functions, fuelled by the range of leisure facilities within the area.

“The precinct around Melbourne Airport is thriving, and with tourist attractions such as UrbanSurf and iFLY within 15 minutes of the airport, the hotels are well located and designed for satisfying leisure guests and conference groups.

“The reasons to stay at an airport hotel are growing exponentially, and particularly in Melbourne, where the lack of integrated transport options to the terminals makes staying overnight at one of our hotels and relaxing and preparing for a major overseas trip one of the best investments a traveller can make.”