Accor wins naming rights for Stadium Australia

Accor has won the naming rights for Stadium Australia, with the Sydney Olympic Park venue to begin the transition to Accor Stadium from today.

Accor Stadium has a capacity to hold concerts for 100,000 spectators and over 80,000 people for seated sporting events and was the centrepiece of the Sydney 2000 Olympic and Paralympic Games.

“NSW is open for business and we are thrilled our local fans, along with interstate and international visitors, will be able to experience fantastic sporting and entertainment venues like Accor Stadium,” said Minister for Sport Natalie Ward.

“Accor Stadium will have an important role to play in NSW in 2022 and beyond and I can’t wait to see the seats filled again by those enjoying the experience of a large-scale live event.”

Accor Stadium will soon feature one of the world’s largest LED video screens at 1200sqm, just one of many new enhancements that will improve the spectator and fan experience.

Simon McGrath, CEO of Accor Pacific, said that it was a natural partnership for the global hotel operator.

“Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision,” he said.

“We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events.

“This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”

McGrath said Accor Stadium would complement Accor’s loyalty program ALL-Accor Live Limitless.

“ALL-Accor Live Limitless promises to give loyalty members world-class experiences beyond our hotels,” he said.

“We will offer members exclusive money-can’t-buy-experiences across Accor Stadium’s events program. Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brands, and with the launch of Accor Stadium, the precinct will enable people to enjoy the best in hospitality and live entertainment.”

Stadium Australia CEO Daryl Kerry said they were pleased to partner with Accor as the venue welcomed people back.

“Accor Stadium will also play an important role in our community hosting a range of business, community and cultural events in the various function rooms and spaces inside the stadium,” Kerry said.