Accor to partner with Amadeus for booking system

Francisco Pérez-Lozao Rüter and Alix Boulnois sign the agreement.

Accor will ditch its in-house booking system and partner with Amadeus to install a new central reservation system across its global portfolio of hotels.

Accor’s current in-house system is used across 90 per cent of its 5,600 properties, with Raffles, Fairmont, and Swissotel brands using other systems.

The hotel giant will now implement Amadeus’ Central Reservation System across its properties globally, starting with North America.

“The joint ambition is to have the first hotels live by the end of next year, starting in North America,” said Accor’s chief digital officer, Alix Boulnois.

“But we expect this project to last at least three years. This is a complex project, so we don’t want you doing anything to put the business at risk, and we’re being cautious about giving any timelines.

“Our current systems are prone to errors and can be hard for some people to learn. The new platform will let us open new hotels faster by reducing training times.”

Francisco Pérez-Lozao Rüter, president of hospitality at Amadeus, said the Amadeus platform offers greater personalisation for the guest experience.

“Our team at Amadeus is proud to be leading the way to modernise the merchandizing experience in hospitality, and we are excited to partner with Accor to roll out ACRS across its diverse portfolio,” he said.

“Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs.

“Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better.”