The Mondrian hotel brand is set make its Australian debut on the Gold Coast when it opens in mid-2023.
Accor has partnered with Brisbane developer Chris Vitale to open the 209-room hotel as part of a $400-million project across from Burleigh Heads beach, according to a report in the Australian Financial Review.
“As soon as the borders open, we expect to see an increase in domestic tourism,” Accor Pacific chief executive Simon McGrath told the Australian Financial Review.
“We anticipate that domestic and international tourism will begin to normalise over the next few years.”
The Mondrian Gold Coast will be developed on a site with 80 metres of ocean frontage and direct access to the beach.
The Mondrian brand was developed by Los Angeles-based management company sbe (which is half owned by Accor) in collaboration with celebrities including Philippe Starck, Piero Lissoni and Lenny Kravitz.
“The opening of Mondrian Gold Coast is the next step in our strategic global expansion for the Mondrian brand,” said Chadi Farhat, sbe’s CEO.
Accor previously partnered with sbe to bring the Hyde Paradiso brand to the Gold Coast with a venue located in Peppers Soul hotel at Surfers Paradise.