Accor will expand its portfolio in the Philippines with a record-setting nine new hotels signed this year.
The accelerated expansion plan will boost the hotel operator’s presence in the country from eight hotels with 2127 rooms to 22 hotels with over 5500 rooms within the next five years. With 38 brands within its portfolio, Accor is on a rapid expansion phase, particularly in the luxury and lifestyle sectors across the Asia Pacific region.
The nine new hotels signed represent an additional 2,155 rooms, increasing the group’s total pipeline to 14 new hotels in the Philippines with over 3,400 new rooms.
“Philippines is a market with great potential, and our recent signings underlines Accor’s long-term commitment to the vibrant nation,” said Patrick Basset, Accor’s chief operating officer in the region.
“Last year, the travel and tourism industry was the fastest-growing sector in the Philippines. We are delighted to showcase even more of the Philippines with a wider choice of accommodation that makes as much sense for our hotel owners as much as it does for our guests,”
The 14 new properties include the introduction of six brands which will make their debut in the Philippines including – Pullman Living, MGallery, Swissôtel, Novotel Living, and Ibis Styles. The Philippines is already home to Raffles, Fairmont, Sofitel, Mövenpick, Novotel and Mercure brands.