Accor to debut Pullman brand in Tasmania in heritage listed Launceston landmark


Launceston will welcome a new $45 million Pullman hotel marking the debut of Accor’s luxury brand in Tasmania.

To be built on the site of a heritage-listed educational building, Pullman Launceston will offer 139-rooms, events spaces and restaurants and bars.

Slated to be completed in the first half of 2027, the hotel tower will be the second tallest building in Launceston, with views of the city and adjacent Tamar River. The top of the hotel will feature a rooftop bar showcasing local produce and wines from the Tamar Valley.

“This will be an outstanding hotel and the international brand recognition of Pullman will help attract tourists and conferences to Launceston,” said Adrian Williams, Accor Pacific’s COO PM&E.

“The Tasmanian brand is globally admired as being synonymous with excellence, purity, sustainability and premium quality, and with Launceston attracting new direct air services, we believe the arrival of the Pullman can further energise the State’s tourism sector.”