Accor to bring US lifestyle brand Hyde to Australia

Accor is bringing luxury lifestyle brand Hyde to Australia as it expands the hospitality group beyond the US to the Asia Pacific market.

Coming to the Gold Coast in March 2019, Hyde Paradiso will be inspired by LA’s Sunset Strip, with an emphasis on creating an all day lounge and dining experience.

“We are extremely excited to open the first sbe venue for Accor in Australia, on Queensland’s Gold Coast,” said Simon McGrath, chief operating officer of Accor Pacific.

“Our partnership with sbe and its founder and CEO Sam Nazarian will combine the best of both our worlds to provide unparalleled lifestyle experiences for our guests. Hyde Paradiso will be a game changer for the Gold Coast, which is befitting of a sophisticated and energetic venue which will become the place to see and be seen by the sea.”

Nazarian said Australia was a dynamic market “full of growth opportunities for our brands”.

“The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline,” he said.

“We look forward to bringing more of our brands, dining and entertainment experiences to Australia and across the globe with Accor in the future.”

Hyde has evolved from its Sunset Strip flagship to include locations in South Beach, Las Vegas, Downtown LA, Miami. Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.