Accor sees Queensland leading the rebound in travel

New statistics from Accor show that Queensland has recorded the fastest and most sustained rate of tourism recovery over the past year compared to all the other states.

Accor, which operates 101 hotels in Queensland, announced that the overall level of occupancy for the group’s hotels had increased from an average of 23 per cent in April 2020 to 74 per cent in April 2021.

Queensland’s average occupancy of 70 per cent YTD significantly exceeds the national figure of 50 per cent.

The recovery rate has intensified since the re-opening and stabilisation of borders, with year-on-year occupancies in Queensland growing 21 per cent against the national occupancy demand declining at 6 per cent (YTD until end of April 2021).

The Sunshine Coast led the way in performance terms, followed by Cairns, Gold Coast and Tropical North Queensland.

“A combination of greater certainty regarding borders, an increase in flights, State and Federal stimulus measures, and a range of targeted marketing programs have significantly elevated holiday travel to Queensland in 2021,” said Simon McGrath, Accor Pacific’s CEO.

“The Government stimulus packages have made an impact and judging by April’s figures, there is growing confidence in the leisure sector, with the success of the half-price airfare scheme and the opening up of the Trans-Tasman bubble likely to ensure that holiday travel remains buoyant over winter.

“Despite the improved forecasts, a worrying regional versus city divide has emerged and we cannot be complacent. Travel to Brisbane is subdued because of a downturn in corporate travel and conferences. Government support is crucial to re-building business, conference and events travel. I urge Government to consider how they might support our great cities return to prosperity through arts, sports and cultural events.”