Accor Plus has appointed Emilie Couton as its new CEO, bringing more than 24 years of experience working with Accor and its subsidiary D-EDGE Hospitality Solutions to the role.
“We’re incredibly excited to welcome Emilie as CEO at such a defining moment for Accor Plus and the travel loyalty industry,” said Mehdi Hemici, Accor’s chief loyalty and e-commerce officer.
“She brings a visionary, energetic and data-driven approach, paired with a passion for hospitality and a deep respect for the people who bring it to life every day.
“With Emilie’s extensive hospitality expertise and remarkable leadership skills, we’re setting our sights on what’s next for Accor Plus and delivering even more value and unforgettable experiences to our members.”
Most recently, Couton served as D-EDGE’s managing director for the Asia Pacific.
“I’m genuinely thrilled to lead Accor Plus into its next phase, one where the member experience will continue to be at the absolute heart of everything we do,” she said.
“Our focus will be on innovating and personalising each touchpoint, exceeding expectations and creating exceptional value for our loyal members, hotels, business partners and team members.”
