Accor partnership with Qualmark to raise sustainability standards across New Zealand hotels

Hotel St Moritz in Queenstown.

Accor has partnered with Qualmark to work towards certifying its hotels, resorts and apartments across New Zealand as Gold Standard Sustainable Tourism (GSTC) Businesses.

Qualmark’s Sustainable Tourism Business certification evaluates standards of sustainability across five key pillars – business systems, environment, people, community and culture, and health and safety.

“Compared to 10 years ago, travellers are now three times more likely to choose a business that has been sustainably accredited,” said Qualmark New Zealand general manager Steven Dixon.

“Our vision is to see all New Zealand tourism businesses join Qualmark, to make it easier for our visitors to make sustainable choices.”

Adrian Williams, Accor Pacific’s COO PM&E, said Qualmark was a leading voice and authority for sustainability in the New Zealand market.

“Our hotels are already accredited with Qualmark and we are now taking actions for them to reach gold accreditation, the highest possible standard under the new GSTC aligned standards,” he said.

“Sustainability is fundamental in our business, and we are proud to contribute to shaping the future of tourism in New Zealand by investing in our sustainability actions and activities. Our next phase of growth is built on our powerful sense of environmental, social and economic responsibility.

“In 2023, in collaboration with our hotel owners, Accor Pacific removed some 55 single use plastic items, such as individual toiletries from guest facing areas and plastic water bottles, in over 80 per cent of hotels.

“In 2024 and beyond, we are committed to taking these actions further into food waste and sustainability, water usage, eco certification and diversity and inclusion. We know there is a lot more to do and our teams will continue to focus on driving sustainability actions.”