Accor hotels record best weekend since Sydney Olympics

Taylor Swift fans outside the Accor Stadium. (Photo ©Phil Hillyard)

Sydney’s blockbuster weekend of major music and sporting events resulted in Accor seeing a record level of hotel bookings over the two days.

Taylor Swift at Accor Stadium, Blink-182 at Qudos Bank Arena and the SailGP Sydney on the harbour led to unprecedented levels of interest for Accor’s 40 Sydney hotels.

Swift’s leg of her The Eras tour at Accor Stadium attracted 335,000 fans across four successive concerts.

“Hotel results in Sydney over the weekend were higher than anything we’ve seen since the Sydney 2000 Olympic and Paralympic Games,” said Adrian Williams, Accor Pacific’s COO PM&E.

“I couldn’t be more thrilled to witness this incredible moment, where the convergence of music, sports and tourism ignites such excitement and possibility. I am proud of our dedicated hotel teams, who welcomed and catered to our many guests over the weekend.”

The Taylor Swift phenomena has been felt across the country affecting both hotel rates and air travel.