Accor flies entire Tasmanian town to the Gold Coast to escape the cold

The residents of one of Australia’s coldest towns headed for some winter sun on the Gold Coast this weekend thanks to Australia’s biggest ever “Wintervention”.

Accor surprised the whole town of Waratah in Tasmania, which has an average winter temperature of a chilly 4.9C, by taking a private plane full of residents to the Gold Coast for the weekend. The only catch was residents had to leave immediately.

“We’re inviting one of Australia’s coldest towns to one of its sunniest cities for a weekend Wintervention to break the winter routine,” said Bridie Commerford, Accor vice president, marketing, guest experience and communications Pacific.

“We’re delighted to be surprising Waratah residents with such a unique opportunity. They’ll soak up the warmth and enjoy some fantastic activities on the Gold Coast, staying at Novotel Surfers Paradise.”

Further surprises were afoot for the Waratah locals when they touched down in the Gold Coast, with SeaWorld, SeaWorld Cruises, AquaDuck, iFly, Experience Oz and Paradise Jet Boating experiences on offer thanks to the official partners of this once-in-a-lifetime experience.