Accor and Groups360 launch instant booking solution for groups

Accor and Groups360 have launched a new instant online booking solution for groups called GroupSync.

GroupSync will become the new engine that powers the current digital RFP process on Accor’s private-label website, meetings.accor.com, before the end of the year.

Accor’s launch of GroupSync Engage, which will be live in beginning of 2022, will offer customers instant booking of meeting space directly from the hotel’s website, with plans to also integrate instant booking of group rooms in the following months.

“We are delighted to partner with Groups360 on launching technology that will instigate a significant paradigm shift in the meetings and events industry toward more seamless bookings and unforgettable experiences for meeting professionals and their guests,” said Markus Keller, Senior Vice President, Sales and Distribution, Accor.

Accor will offer the instant online booking solution for group rooms on GroupSync to the majority of their more than 5,200 properties worldwide. Accor properties are also showcased in the GroupSync Marketplace for streamlined digital RFPs and instant group bookings.

“GroupSync Engage will empower Accor to better serve its global markets by allowing planners to book not only meeting space but also group room blocks, F&B and audio-visual services in the same online transaction,” said Kemp Gallineau, CEO at Groups360.

“Since Accor is a global brand with a significant number of properties outside the U.S., their launch of this instant group booking technology will speed its adoption across the globe.”