Accor will add a further 15 hotels to its network, after signing a deal with Global Premium Hotels Limited (GPHL) to franchise 15 hotels, 13 of which were trading under the existing Fragrance Hotel brand and two trading under Parc Sovereign Hotel brand.
This will bring Accor’s network to 30 hotels and 7625 rooms in Singapore.
GPHL is the owner of one of the largest Singapore-owned hotel chains and owns and manages the Parc Sovereign Hotel Brand and Fragrance Hotel Brand.
The 15 hotels will be rebranded to become one Mercure, one Ibis Styles and thirteen Ibis Budget hotels.
“We are delighted to be entrusted by Global Premium Hotels Limited with these hotels and look forward to offering visitors and locals a winning combination of great price, location and service,” said Michael Issenberg, chairman & CEO Accor Asia Pacific.
“Accor’s strong presence in and understanding of the Singapore market will be complemented by these additional hotels and with our proven expertise in mid-tier and economy hotel operations, we hope to bring added value to the owners. This deal is a great moment for our group as we are able to increase our Singapore presence significantly overnight with the addition of these 15 hotels and 1621 rooms.”